Mindbody, a leading experience technology platform for the wellness, fitness, and beauty sectors, announced a strategic commercial partnership with Attentive, an AI marketing platform for 1:1 personalization. This partnership, announced on December 10, 2025, will offer thousands of Mindbody customers access to Attentive’s advanced SMS and email marketing tools directly within the Mindbody platform. The integration is designed to turn everyday client activity into personalized SMS and email journeys to drive engagement and recurring revenue. The unified solution is included at no additional cost for Ultimate and Ultimate+ subscribers.
The integration aims to help businesses attract, engage, and retain clients with enhanced ease and efficiency by combining Mindbody’s industry-specific data with Attentive’s world-class marketing capabilities. Fritz Lanman, CEO of Playlist, Mindbody’s parent brand, noted that customers frequently report SMS and email as the most effective channels, yet they often lack the time and resources for consistent use. Mr. Lanman stated, “By embedding Attentive’s technology directly into the Mindbody platform, we’re giving operators of all sizes access to the same intelligent marketing infrastructure used by the world’s most innovative brands.”
Businesses can automate personalized outreach by sending timely SMS and email campaigns triggered by client behaviors, such as lead stages or lapsed activity. The integration also allows operators to manage all communication from a single dashboard to grow and convert audiences automatically. Early adopters have already demonstrated measurable results, with the multi-location wellness brand The Tox achieving a 60% lift in first-time visits. Small businesses in beta reported thousands in new monthly revenue and average opt-in conversion rates of 46% in October 2025.
Amit Jhawar, CEO of Attentive, commented that consumers seek genuine, personalized connections with trusted brands, particularly in the fitness and wellness space. He added that the integration empowers operators to turn every interaction into a timely, personalized message across SMS and email. Mindbody, which has operated for over 20 years, currently connects more than 2.8 million active users to wellness experiences worldwide. Attentive provides mobile-first identity, smart orchestration, and enterprise-grade compliance across more than 70 industries.
