Crunch Fitness has announced the upcoming Spring 2026 opening of Crunch Madera, a $5 million, 40,000-square-foot fitness facility in Madera, California. The new location, operated by franchisee Fitness Ventures, LLC, will be situated at 1143 Country Club Drive in the building formerly occupied by Big Lots. Crunch Madera is set to debut the new Crunch 3.0 design, which combines modern aesthetics with enhanced functionality for members. The facility aims to introduce a new fitness offering to residents of Madera in a welcoming and affordable environment.
The new location will feature a redesigned front desk and lobby area, along with expanded strength and functional training spaces. Specific amenities include a HIITZone™ with TRX® and indoor turf, Olympic lifting platforms, and studios for group fitness and Ride cycling classes. Members will also have access to the signature power half-hour circuit and personal training options. Furthermore, the facility will offer Relax & Recover® amenities such as saunas, HydroMassage® beds, and tanning services.
Complementary services for members will include full-service locker rooms with showers and the Kids Crunch babysitting service. Brian Hibbard, CEO of Fitness Ventures, LLC, commented on the expansion. “We are excited to bring the Crunch brand to Madera. Crunch is for everyone, from the first-time gym-goer to the seasoned athlete,” said Hibbard. “With a high-energy, fun environment and memberships starting at $9.99 per month, we have options to meet everyone’s goals and budget.”
Fitness Ventures, LLC is expanding its national footprint with this new venture, which marks the franchisee’s sixth location in California and 85th nationwide. The franchisee is on track to open more locations this year and plans to launch at least 20 more in 2026. Crunch Fitness, headquartered in New York City, currently serves three million members in over 500 gyms worldwide across 41 states, the District of Columbia, and seven countries. Crunch Fitness recently achieved a ranking of #1 in the fitness category for the second consecutive year and #32 overall in the annual Entrepreneur Franchise 500®.
